Portfolio: sample decks, before and after

Before: the messy brief

# SAMPLE BRIEF (fictional) — what the client sent, unedited
> This is a fictional brief written by DeckDash to demonstrate the service. ReLoop, its founders and all numbers are invented.

hey! need a seed deck by thurs, raising ~$1.2M (SAFE). here's my notes dump sorry it's messy

company: ReLoop — returnable packaging for quick commerce (10-min grocery apps) in bengaluru
problem: every q-comm order = 1-3 single use plastic/paper bags + insulated pouches for cold stuff. apps spend money on it (we think ~Rs 6-9 per order on packaging, from 2 ops managers we interviewed), customers hate the bag pile, city plastic rules getting stricter
solution: sturdy reusable totes w/ QR, rider collects empty totes on the NEXT delivery (no extra trip), we wash + return to dark stores. app pays per use not per bag
pilot: 3 dark stores, 1 q-comm partner (can't name them, NDA), 8 weeks Jul-Aug 2026
 - 41,200 orders shipped in reloop totes
 - return rate 92% (by day 14)
 - cost per use Rs 4.10 vs Rs 7.40 for their current single use packs
 - NPS-ish survey: 71% of customers preferred totes (n=1,180)
business model: charge Rs 5.50/use. our cost Rs 4.10 now -> target Rs 3.20 at 50 stores (wash at scale + tote life 120 uses)
market: bengaluru alone ~ 1.1M q-comm orders/day (our estimate from public statements, rough), top 8 indian metros maybe 6M/day
 => at 5% of bengaluru orders = 55k uses/day = ~Rs 11 Cr/yr revenue (check math)
competition: single use = status quo. some laundry-style reuse startups in EU (e.g. returnable pkg services) but not built for 10-min delivery. nobody local doing rider-collect
why us: Asha (CEO) ran dark-store ops 4 yrs at a q-comm co; Vikram (CTO) built reverse logistics at a 3PL; Neha (ops) - washing/sanitation background food industry
ask: $1.2M seed -> 18 months. use: 45% ops/wash hubs, 30% tech (tote tracking), 15% totes inventory, 10% G&A
milestones: 50 dark stores + 2 partners by end of 2027, contribution positive per use by month 9
contact asha@reloop.example

After: the finished slides

Building this kind of deck? See Pitch deck from notes (seed / pre-seed founders).

Before: the messy brief

# SAMPLE BRIEF (fictional) — what the client sent, unedited
> Fictional brief written by DeckDash to demonstrate the service. ClearShift and all numbers are invented.

need a sales deck for clinic owners, 10ish slides, we demo next week to a dental chain (6 clinics)
product = ClearShift, shift scheduling + leave + swaps for small clinics (5-80 staff). web + whatsapp reminders
pains we hear: rota in excel/whatsapp groups, last min no-shows, nurses swapping shifts informally & manager finds out on the day, overtime surprises at month end, compliance (min staff per shift)
features: drag/drop rota, auto-fill from availability, swap requests w/ manager approve in 1 tap, whatsapp shift reminders 12h before, coverage alerts if a shift drops below min staff, overtime tracker, export to payroll csv
results (from our 14 paying clinics, avg over first 90 days, our own data):
- rota time per week 6.5h -> 1.5h
- unfilled shifts per month 9 -> 2
- overtime hours -18%
pricing: Starter Rs 2,500/mo up to 15 staff; Growth Rs 6,000/mo up to 40; Multi-site Rs 12,000/mo up to 100 + Rs 100/extra staff. 30 day free trial, onboarding done by us in 2 days
how it works 3 steps: import staff list (csv), set shift templates & min staff rules, publish rota -> staff get whatsapp
objections: "staff won't use another app" -> no app needed, whatsapp + web link. "data?" -> hosted in india, role-based access
offer for chain: 2 clinics pilot free 60 days then multi-site plan
contact: sales@clearshift.example

After: the finished slides

Building this kind of deck? See Sales deck.

Before: the messy brief

# SAMPLE BRIEF (fictional) — what the client sent, unedited
> Fictional brief written by DeckDash to demonstrate the service. Northwind Coffee Roasters and all numbers are invented.

Q3 QBR for the board on the 20th. pls make it look decent, last one was 30 slides of excel screenshots lol. max 10-11 slides

Northwind Coffee Roasters (we roast + sell beans online, wholesale to cafes, 2 own cafes)
Q3 2026 numbers (Jul-Sep):
revenue total 1.84 Cr (Q2 was 1.61 Cr) -> +14% qoq
 - online D2C 0.78 Cr (Q2 0.66)
 - wholesale 0.71 Cr (Q2 0.63)
 - cafes 0.35 Cr (Q2 0.32)
gross margin 46% (Q2 44%) - green bean prices eased in aug
monthly revenue: jul 0.58, aug 0.61, sep 0.65 (Cr)
subscriptions: 2,140 active subs end of Q3 (1,720 end Q2), churn 4.1%/mo (target <4)
wholesale accounts 63 (+9 new, lost 2)
wins: launched 250g subscription, new roaster running (capacity +40%), got 2 hotel chains as wholesale (one is 11 properties)
misses: cafe #2 still below breakeven (-3.2 L in Q3), website checkout bug in July cost est 2 weeks of conversion (~6 L lost sales, our estimate)
Q4 priorities: diwali gift boxes (target 9,000 boxes), fix cafe 2 (new menu + hours) or decide to close by Jan, hire wholesale sales rep, churn under 4%
asks to board: approve 22 L for gift box inventory, decision framework for cafe 2

After: the finished slides

Building this kind of deck? See Quarterly business review (QBR) deck.